Privacy policy

Last Updated: March 12, 2026
Effective Date: March 12, 2026

Seventy Eight and Sunny (“SEAS,” “Company,” “we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products and services, in order to provide you with a curated shopping experience (collectively, the “Services”).

The Services are available through www.seasofficial.com and are operated from our office located at:

Seventy Eight and Sunny
2460 East 12th Street, Unit B
Los Angeles, CA 90021

Our store is powered by Shopify, which enables us to provide ecommerce functionality, payment processing, hosting, and other tools required to deliver the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, purchase from, or otherwise interact with the Services.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.

By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.


Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that has been anonymized or de-identified.

Depending on how you interact with the Services, we may collect the following categories of personal information.

Contact Information

  • Name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

Financial Information

  • Payment card information

  • Billing and transaction information

  • Payment confirmation and related transaction records

Full payment card data is processed through secure payment providers and is not stored directly by SEAS.

Account Information

  • Username and password

  • Preferences and settings

  • Account activity

Transaction Information

  • Products viewed

  • Products added to cart or wishlist

  • Purchases

  • Returns and exchanges

  • Order history

Communications

Information you provide when contacting customer support or communicating with us.

Device Information

Information about your device and browser, including:

  • IP address

  • browser type

  • operating system

  • network connection

  • unique device identifiers

Usage Information

Information about how you interact with the Services, including pages viewed and interactions with the site.


Sources of Personal Information

We collect personal information from several sources, including:

Directly from you

When you create an account, place an order, subscribe to communications, participate in surveys or promotions, or otherwise communicate with us.

Automatically through the Services

Information collected from your device when you visit the website or interact with the Services through cookies and similar technologies.

Service Providers

Third parties that provide services on our behalf, including ecommerce infrastructure, analytics, payment processing, marketing, and fulfillment services.

Partners and Third Parties

From advertising partners, analytics providers, or social media integrations when permitted by applicable law.


How We Use Your Personal Information

We use personal information for the following purposes.

Provide, Tailor, and Improve the Services

  • Process orders and payments

  • Deliver products and arrange shipping

  • Manage accounts

  • Facilitate returns and exchanges

  • Recommend products and personalize your shopping experience

  • Improve website functionality and user experience

Marketing and Advertising

  • Send promotional emails and marketing communications

  • Deliver advertisements and product recommendations

  • Personalize marketing based on browsing or purchase history

Security and Fraud Prevention

  • Authenticate accounts

  • Prevent fraud and unauthorized transactions

  • Protect the integrity of our Services

Customer Support

  • Respond to inquiries

  • Provide order updates

  • Address service issues

Legal Compliance

  • Comply with legal obligations

  • Respond to lawful requests from authorities

  • Enforce our policies and agreements


Text Messages (SMS and RCS Messaging)

If you opt in to receive text messages from SEAS, we may send you marketing promotions, transactional updates, and other communications related to your account or purchases.

Consent to receive text messages is not required to purchase goods or services.

You may opt out at any time by replying STOP, receive assistance by replying HELP, or by contacting us at hello@seasofficial.com.

Mobile messaging opt-in data, consent records, and related personal information will not be sold, rented, or shared with third parties for their own marketing purposes.

We may share such information only with trusted messaging service providers, telecommunications carriers, and vendors that assist in delivering messaging services.

We may also disclose this information where required by law, including to respond to subpoenas, warrants, or other legal processes.

Carrier message and data rates may apply. Messaging frequency may vary.
US customers only.


Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Services and improve user experience.

Cookies may be used to:

  • remember user preferences

  • analyze website usage

  • personalize marketing and advertising

  • enable ecommerce functionality

You may control cookies through your browser settings.

Disabling cookies may limit some functionality of the Services.


How We Disclose Personal Information

We may disclose personal information in the following situations.

Service Providers

We share information with vendors that help operate our business, including:

  • Shopify (website hosting and ecommerce platform)

  • payment processors

  • shipping and logistics providers

  • analytics providers

  • marketing platforms

  • customer support tools

Marketing and Advertising Partners

We may work with partners to provide advertising services and personalized marketing based on your activity across websites and platforms.

Business Transfers

Information may be transferred in connection with a merger, acquisition, or sale of assets.

Legal Requirements

We may disclose information to comply with applicable laws, subpoenas, or legal proceedings.


Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your interaction with the Services in order to provide ecommerce infrastructure and improve platform functionality.

Information you submit through the Services may be transmitted to Shopify and processed by Shopify and its service providers.

To learn more about how Shopify processes personal information, please visit:

https://privacy.shopify.com

Depending on where you live, you may exercise certain rights related to Shopify-processed data through the Shopify Privacy Portal.


Third-Party Websites

The Services may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any site you visit.


Security and Retention

We take reasonable measures to protect your personal information. However, no security system is completely secure.

We retain personal information only as long as necessary to:

  • provide the Services

  • maintain accounts

  • comply with legal obligations

  • resolve disputes

  • enforce agreements


Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information.

These may include the right to:

  • access personal information we hold about you

  • request deletion of your information

  • request correction of inaccurate information

  • receive a copy of your information

  • opt out of targeted advertising or the sharing of personal data

You may also opt out of marketing emails using the unsubscribe link included in those emails.

To exercise your rights, contact us using the information below.


Children's Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of 16.

If you believe a child has provided us personal information, please contact us so that we may delete the information.


International Transfers

Your personal information may be transferred, stored, and processed in countries outside of where you live, including the United States.

Where required, we rely on legally recognized data transfer mechanisms such as Standard Contractual Clauses.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements.

Any updates will be posted on this page with an updated “Last Updated” date.


Contact

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Seventy Eight and Sunny
hello@seasofficial.com
2460 East 12th Street, Unit B
Los Angeles, CA 90021


Relationship to Wantable, Inc.

Seventy Eight and Sunny (“SEAS”) is a registered DBA (doing business as) of Wantable, Inc., a Wisconsin corporation headquartered at:

909 S. Barclay Street
Milwaukee, WI 53204

Wantable, Inc. is the legal entity that owns and operates the SEAS brand and may support certain operational, administrative, technical, and legal functions related to the operation of the SEAS website and services.