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The Second Wave

Three new designs. One cult-favorite hoodie.

THE RYDER HOODIE

Some hoodies are just hoodies. The Ryder is the one that ends up on the chair, in the car, in your weekender, and somehow always back on you. It started as a design experiment in our LA studio and became the piece our customers won't stop talking about.

Now the Second Wave is here. Three new designs, each with hours of custom embroidery stitched into the back, all cut in our oversized-but-refined fit. Pick the one that sounds like you, or collect the whole set.

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NEW · Nº 01

Golden Hour

Laurel green. Endless magic hour.

The one we built the whole Second Wave around. A rich teal laurel with hand-drawn palm, sun, and shell embroidery that glows the moment the light goes soft. Made for the last hour of daylight and everywhere you chase it.

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GOLDEN HOUR · COASTAL CLUB

Room to move. Made to last.

Oversized, now tailored a little through the shoulder and sleeve so it drapes easy without swallowing you.

A NEW FIT

Oversized, Now Tailored

A little through the shoulder and sleeve so it drapes easy without swallowing you.

NEW · Nº 02

Greetings From Paradise

Black fleece. Vintage postcard soul.

A love letter to the places you'd rather be. Deep black with a retro travel-patch graphic that reads like a stamp in a well-worn passport. Throw it on and the getaway starts early.

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WISH YOU WERE HERE
GREETINGS FROM PARADISE
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NEW WASH · Nº 03

Tide Tripper

New Indigo Haze. Same bestseller.

Our most-loved Ryder returns in a soft, dusty blue-grey that wears like your favorite worn-in denim, carrying the coral, starfish, and hibiscus embroidery pulled straight from the ocean floor. Wander often, but always return to the sea.

INDIGO HAZE
WANDER OFTEN

WHY RYDER

Built different, on purpose.

Oversized, Refined

Still the relaxed Ryder you love, now tailored a little through the shoulder and body so it drapes cleaner without losing the room to move.

Custom Embroidery

Every back graphic is fully embroidered, not printed. Hours of stitching, coastal details you keep finding the longer you look.

Designed in California

Born in our LA studio. Inspired by horse ranches, sacred deserts, and every mile of coastline in between.

Box + Dust Bag

Each Ryder ships in a custom graphic box with a protective dust bag. Gift-ready without wrapping.

THE ORIGINALS

Where it started.

The first-wave Ryders that built the club.

Ryder "Salty Bandit" Graphic Hoodie - Seventy Eight and Sunny

ORIGINAL

Salty Bandit

Bold rouge, sunset energy, the most detailed graphic of the lineup.

Ryder "Sun Chaser" Graphic Hoodie - Seventy Eight and Sunny

ORIGINAL

Sun Chaser

Warm cream fleece with hand-drawn coastal embroidery. Golden-hour mornings.

The Ryder Bundle - Seventy Eight and Sunny

ORIGINAL

Tide Tripper

Midnight fleece with coral and starfish embroidery pulled from the ocean floor.